The chrysanthemum is one of the biggest crop grown in Colombia . And with a sum of 10,000+ha of heyday yield , the country is an interesting destination for many stock breeder around the world . Also for Dutch genteelness company Royal Van Zanten . For ten , they have been participating in the Colombian market place with unlike crop and two old age ago , they reformulated clear growth ambitions for their chrysanthemum facts of life in Colombia . They just add together two novel varieties , but for grow in this sphere , they go beyond . In this clause , Tjomme Gerbranda , Area Export Manager tells us more about how they aim to meet their ambitiousness .
Kees Gram and Tjomme Gerbranda atProflora2023 with Bonita Sunny , Bonita Orange and Bonita .
improver newfangled varietiesOne of Royal Van Zanten ’s well - known chrysanthemum varieties is Bonita , a cosmetic chrysanthemum eccentric . " Bonita has been around for quite a while now and has become an established name in the market . " This yr , they add up two Modern colors , namely Bonita Sunny and Bonita Orange , create a range of mountains of three varieties . " We are very glad with these introductions because they , just like Bonita , have a good vase life of 22 days and are performing well in containers for ocean shipping , an choice that is more sustainable and increasing in popularity among cultivator . "
SustainabilityWhen talking about sustainability , Royal Van Zanten is continuously make on becoming more sustainable with its miscellany as well as a breed company itself . " Internally , we are working on becoming greener and we ’ve already made several investments . On the varietiy side , we are appear for more sustainable varieties , so that the step per theme will be break down down with new introductions . " We have our first - ever ESG report- # wecaresoweact this yr . It clarifies object and makes actions real and gauze-like . We meliorate every daylight to become more sustainable . We create equal opportunity for growth and strive for excellence . "
advertize and pullAnd when you want to grow , it is important to arise together , Gerbranda conclude . " With the commercial-grade team in Colombia we work hard to become more seeable in the market and we therefore invest in respectable unite within the entire range , from breeder to grower until importer and middleman . But also , being visible when consumers buy flowers through dissimilar channels ”
For more informationRoyal Van ZantenTjomme GerbrandaEmail:[email protected]www.royalvanzanten.comwww.instagram.com / royalvanzantenwww.instagram.com / royalvanzanten_americaswww.facebook.com / royalvanzanten
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