With all the changes in the flowered diligence this past class , it was anticipate that Mother ’s Day sales agreement would be mellow . And everyone was right . The National Retail Federation expected overall Mother ’s sidereal day expenditure to hit a record $ 28.1 billion this class , increase $ 1.4 billion from 2020 ( snap here for the clause ) . And per the Society of American Florists ( SAF ) Mother ’s Day Survey 2021 ( get across here for all results ) , flower sales went mightily along with the overall uptrend . Here are a few highlights presented byRio Roses .
Higher salesMore than 85 per centum of flower store responding to SAF ’s sketch saw a sales growth for Mother ’s twenty-four hours 2021 as compare to 2020 : 32 percent of them said their cut-rate sale go up between 21 and 50 percent ; 27 percentage said their sales increase 11 to 20 percent ; 20 pct report a sale growth of up to 10 pct .
increase DemandWhy so much need ? flower store reported that COVID and cover social distancing had a destiny to do with it . almost 75 % respond that customers require to connect through flowers and plant since they could n’t link in person . This requirement held strong despite florist shop having to increase their price due to higher product costs , and those increase prices were a definite factor in the overall revenue increase .
Improved Walk - In BusinessMany florists could n’t open their shops in 2020 due to COVID restrictions , which spite walk - in sale last twelvemonth . In 2021 , however , community have been opening back up and shake off mask requirements . As a result , florists report much better take the air - in business for Mother ’s Day 2021 .
More new customersSome of the most promising news program from the SAF survey was how many new customers purchase blossom this year : 40 per centum of florists said 10 percent or more of their female parent ’s daylight customers were unexampled in 2021 . And 11 pct sound out that new customers made up anywhere from 21 to 50 percent ! That ’s fantastic intelligence as it stand for blossom are becoming a sought - after gift for more hoi polloi than in past years .
More money spent per customerNot only were more new customers spending on flower , but customers were spending more on each leverage . Survey respondents said that 67 pct of customers spent $ 71 or more , up 17 % over 2020 , where only 50 percent of customer spent that much .
Cut flowers reigned supremeAs expect , the vast majority of Mother ’s Day sales were cut flowers , at nearly 80 percent . However , flower plants and green plants were 2nd and third . This increase in plant sale is in line of work with what SAF has find throughout the pandemic : Customers are purchasing more flowering plants and succulents than ever , and florists have been taking advantage of this trend .
The key to winner ? Online Marketing!Florists react to the study noted that most 40 percent of their Mother ’s Day orders come from their website . That ’s scarcely surprising since online purchasing has been consistently increasing throughout the past class . florist have pore on their on-line marketing effort : update their site , using social sensitive to its full vantage , and developing strategies to bunch up flowers with other natural endowment ideas have add to this success .
The bottom channel ? Mother ’s Day 2021 was a heavy success . " So , keep doing what you ’re doing ! Keep that focus on your online marketing and observe your sale go on to bloom for the rest of the year ! " , Rio Roses close .
Eager to see all result to each question of SAF ’s survey , click here .
For more informationRio Roseswww.rioroses.com
