When you visit Van Helvoort Company ( VHC ) in Brakel , you enter a sea of Santinis . Led by Bas van Mourik , the kinsperson business sector bring forth approximately 130 million stem per annum across five position in the Netherlands , broadcast over nine growing rounds . Bas notes that the small - blossom chrysanthemum variety is benefit ground in the European flower marketplace .
Short cultivation cycle , big resultAs we walk through the greenhouse , we instantly remark how meticulously the cultivation round out at VHC are direct . Santini cuttings are arranged per part , with accurate dates provided . " We plant 90 cutting per straight metre , and after seven to eight weeks , they are quick for harvest home , " he says . " This plot of ground was reap this morning , " Bas suppose , as we walk past an empty patch . " By the remainder of the afternoon , the new clipping will be plant . "
For this mental process to prevail smoothly , data point play a crucial role . " Although we can not influence the market place price , we do have command over how we set up our cognitive process and the monetary value we incur , " Bas explains .
In this respect , Bas systematically sees new opening and opportunities to kick upstairs finish to the next grade . Technical innovations play a significant function here . Although the use of light-emitting diode lighting is not newfangled , according to Bas , it certainly help to ensure consistent timbre during the dark wintertime calendar month . " The compounding of engineering and yr of finish knowledge means we can react well to these condition . "
solid position in a free-enterprise marketUnlike the spray chrysanthemum , which is increasingly being overtaken by blossom from countries such as Colombia , the Dutch santini continue to develop in popularity . " The Santini is popular as a makeweight in bouquets and has a unattackable view , especially in European retail , " he says .
A bouquet in an English Tesco supermarket
" prime are progressively sold through supermarket as counterbalance to flower store . That makes it crucial to take care close at what ’s on the shelves , " says Bas , who regularly travels to England or Poland to retard out what ’s on whirl in supermarket there . " The deviation between high - segment and low - segment supermarket is often surprising to me . The bouquets are increasingly standardised , although the monetary value may take issue slightly . "
Packed at sourceAn important step in VHC ’s scheme is the introduction of consumer - ready bouquets . The company has been append seasonal admixture for some meter , but soon it will start lay down thoroughgoing bouquets .
The principle of " pack at germ , " in which sweetness are delivered directly from the nursery , not only shortens the chain but also increases efficiency . " We consult closely with our client , such as supermarkets , to improve the chain together . That cooperation is very important for us to build long - term kinship , " Bas says .
Market - get choicesThe market place is at the center of all VHC ’s decisions . Bas : " Our investment , such as those in Kenya , are always based on marketplace maturation . Once transfer by gravy boat from Kenya is possible again , that will ensure a down footmark . This is something we already see happening in the UK with flower from Colombia . "
For Bas , standing still is not an option . " I always see opportunities to better the cultivation of our santinis . Santinis are an of import part of bouquets and fiddle an of import function in the Dutch market , " he close , as the sun shine into the greenhouse on this inhuman wintertime day .
For more data : Bas van MourikVan Helvoort CompanyTel : +31 ( 0 ) 418 67 71 55[email protected]www.vanhelvoortcompany.com
© FloralDaily.com/Mirthe Walpot
