According to Floriday , digitization is changing the way we function in the floriculture industriousness . This expect collaboration from both growers and buyer . Floriday verbalise to Henk de Jong , commercial managing director at The Orchid Growers about it . Why do they deal digitization authoritative ? How are they digitizing their operation ? And what results have been achieved so far ?
As of 1 February 2025 , Ter Laak Orchids and Orchios have merged their sales and marketing activity into one new platform : The Orchid Growers . Every twelvemonth , they betray some 11 million Phalaenopsis orchids . Henk de Jong is the commercial-grade manager at the company and responsible for commercial-grade policy . digitize trading processes is one of the spearheads in this .
Why digitize?Henk sees the opportunities that digitization offers the company : ' antecedently , orders came to us through Florecom , email , WhatsApp and earphone . By digitize our cut-rate sale processes , all gild now come in through one channel which saves us a huge amount of time . The order physical process is faster and the extra meter we now have can be invested in client relation or other matter like data processing and optimizing presentations in Floriday , for instance . to boot , digitization furnish us with more focus and peace of mind in the order process . "
Together for an effective order processAt the start of The Orchid Growers , a project team was launched to figure out on digitisation on a day-to-day groundwork . Henk : " Our team also saw the penury to digitize and was fully attached to making this way of working the monetary standard . The labor team had many conversations with customers , as it is important to know how they influence and what they want to take this step . For example , we looked at what systems ( ERP ) they make for on . You rely on each other . It is also up to us to encourage buyers as much as possible to get the most out of Floriday . We do this , by , for model , working with weekly lean , offers , contracts , and purchasing hint . "
What will digitisation bring The Orchid Growers?Henk : " In very concrete terms , we lay aside two hour per Clarence Shepard Day Jr. per employee because our order process is now digital . In our grammatical case , we hold open about 40 hour a calendar week in total . This gives sales staff more time to have an alternative conversation with the customer . It also gives us more time to take a recess from the bunko game and stir of the day and think about what the client really needs . An appropriate supply on Floriday is one such point . It helps the buyer and again save both of us time . "
time to come for the sectorFloriday asks Henk what advice he has for buyers and fellow growers . Henk : " Digitisation will become increasingly all important in the future tense . Not only for single companies but also for us as an industry . My advice is to espouse digitisation in your business organisation and join with fellow agriculturalist and buyers . brook your customers in gravel quick for further digitization . When we act together as an industry , we achieve the best resultant role by process as efficiently as potential . Of course , this sometimes requires you to abuse out of your comfort zona and make choices . But it pay off !
We now mold fully with Floriday , are active member of Plantform , and are incessantly working on developments in the industry . I conceive many more things are possible , and I hope we can bosom this as an manufacture and that everyone start to see and experience the added economic value . "
For more information : Floridaywww . Floriday.io
