‘ Understanding the Chinese Market , the need for ornamental ’ is the third composition published by the International Association of Horticultural Producers ’ ( AIPH ) International Vision Project ( IVP ) . The news report presents insights and indicator on the future requirement for ornamental gardening until 2030 .
The latest write up from AIPH focuses specifically on the Chinese market for ornamentals . analyse consumer trends in China and changes in requirement ; the character of city increment on future need and the potential market opportunity for ornamentals in China , the write up provides a reference for the wider horticulture industry .
Addressing questions concerning changing consumer conduct , next consumer need and how purchases and purchasing decisions will be made , the AIPH IVP project investigates pertinent industry matter . Through specific in - depth nation work , the study foreground key challenge and opportunity which bare a wide-cut relevance to the future of ornamentals production and swop around the world .
The Formosan market place justify aid due to the prognosis ontogeny of China ’s working population and , more significantly , this group ’s anticipated per capita outlay growth . By 2030 , the work out population in China will account for 12 % of world urban consumption and as such has the potential to shape future orbicular expenditure . In 2015 , the mathematical group ’s consumption value stood at € 2 trillion but is dress to increase well to € 8.3 trillion by 2030 . By identifying cardinal number one wood for variety , AIPH ’s IVP opening move can help to activate the ornamental industry to prepare and adjust to tomorrow ’s market .
The International Vision Project has been led by Joep Hendricks , a speaker at the World Ornamental Horticulture Summit 2019 in Beijing , and newly nominate CEO of the World Horti Centre , the Netherlands . The third IVP account was launched at the Summit on Friday 13th September 2019 , held in Beijing . Secretary General of AIPH , Mr Tim Briercliffe said : “ The mart in China has some of the greatest chance of any in the domain but there are also many challenges . This latest paper takes a frank look at opportunity and challenges and is crucial recital for anyone in this diligence with an interest in the Taiwanese securities industry . ”
AIPH published the first two IVP reports earlier this twelvemonth : ‘ Ornamental Horticulture , A Growing Industry ? ’ ( January 2019 ) and ‘ Production and Markets , the Future of ornamental ’ ( July 2019 ) . All the reports can be download for spare from the AIPH website : http://aiph.org / the - outside - visual sense - project/
IVP is funded by Productschap Tuinbouw , Royal FloraHolland and the Taichung City Government .
For more information : AIPHwww.aiph.org
