Mr. Pornchai Tarkulwaranont , Advisor to Deputy Prime Minister and the Minister of Commerce of Thailand , witness the signing ceremonial of a memorandum of understanding ( MOU ) between the Thai Orchid Exporter Association and Ali Auction , an on-line auction political platform under Alibaba Group , to kick upstairs the exportation of Thai orchids to the China market through e - DoC .
Mr. Tarkulwaranont revealed at the signing ceremony the Ministry of Commerce ( MOC ) ’s plan to blow up orchid sales to the Taiwanese food market via due east - commerce through a collaboration between the Thai Orchid Exporter Association and Ali Auction , China ’s bombastic online auction sale program for both sweeping buyer and consumers . This is the latest result of the close cooperation between the MOC and Alibaba Group to kick upstairs Thai farming products to the Taiwanese market and introduce Thailand ’s agricultural sphere through digital channels , which is part of the spacious collaboration between the Thai governance and Alibaba Group started in April 2018 to metamorphose Thailand ’s economy for the digital years .
Ali Auction is host on Taobao Marketplace , Alibaba Group ’s flagship social commerce program which enjoys access to more than 600 million annual active consumer ( as of September 30 , 2018 ) . It alleviate several forms of online auctions by occupation and government way , covering a wide range of intersection such as flowers , art pieces , jewelry , railroad car and collectables . In the initial degree , the Thai Orchid Exporter Association and Ali Auction will focalise on promoting sales of Thai orchidaceous plant to little businesses such as on-line and offline florist , wedding planners , group discussion organizer and restaurants in China while also serving item-by-item consumers , with prospects to inflate the scope going forward .
“ The signing of the MOU will be a primal step in the expansion of the orchid deal , which to appointment is still mainly conduct through traditional channels . Thai orchid growers should conform to digital trends to be able to compete in the future tense , ” tell Mr. Kasan Chavanapanit , President of Thai Orchid Exporter Association . “ China is an important market , as the time value of Chinese heyday trading through the online channel come to RMB36 billion in 2018 and the value is ask to increase by 70 percentage in 2019 . ”
By directly connecting buyers to Cartesian product sources , Ali Auction offers small business vendee swear production timber and promises consumer more private-enterprise prices and longer vase life of the flowers . Its pre - sale model will also make it potential for orchid growers to better design their production based on actual customer motivation . “ We have proven successes in bridge Chinese buyers and oversea business such as Dutch tulip and Israeli diamond suppliers . We are confident that our tie - up with the Thai Orchid Exporter Association will assist expatiate Thai orchid growers ’ reach to potential customers in China who were antecedently not approachable through traditional means , ” said Jun Zhen , Business Development Manager at Ali Auction .
The Department of International Trade is positive that China will be one of Thailand ’s major export market with its grow purchasing major power . Orchid , as one of the symbol of Thailand , is a cardinal product category in its efforts to force back Thai exports . Thailand is currently the Earth ’s number one export market of orchids , with its top marketing species being Dendrobium , Aranda , Arachnis , Oncidium and Vanda . The Department is ready to support the Thai Orchid Exporter Association to export quality orchidaceous plant to the Chinese market and to improve the image of Thai orchidaceous plant .
base on data from the MOC , the scale of the spheric orchidaceous plant securities industry is estimated at USD400 million and most of the orchids useable on the market place are from tropic areas . There are currently more than 60 major orchid buyer markets worldwide , with the United States , Japan , Vietnam , China and Italy accounting for 68 percent of the world ’s orchid imports . Thailand is the world ’s bit one orchid prime exporter , while the Netherlands is the earthly concern ’s top orchidaceous plant tree exporter . Other major orchid producers in the world include Taiwan , Singapore , New Zealand , China and South Korea .
For more information : www.moc.go.th
