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Bold Business Solutions for the New Energy Era
Amory Lovins
Paperback
$ 29.95
Oil and ember have built our civilization , created our wealth , and enriched the life of billions . Yet , their rising costs to our security , economy , wellness , and surround now outweigh their benefit . Moreover , that long - awaited vigor tipping compass point — where alternatives work comfortably than crude and ember and contend purely on toll — is no longer decades in the hereafter . It is here and now . And it is the fulcrum of economical transmutation . A global clean - energy backwash has emerge with astounding amphetamine . The power to operate without fossil fuels will define success and loser in business organisation — and among body politic .

InReinventing Fire , Amory Lovins and Rocky Mountain Institute put up a unexampled vision to regenerate business mannikin , end - run Washington gridlock , and bring home the bacon the uncontaminating - energy slipstream — not force by public insurance policy but led by business organisation for stomach earnings . This groundbreaking ceremony roadmap reveal food market - based solutions across the exile , building , industry , and electricity sector . It highlight pathways and competitive scheme for a 158%-bigger 2050 U.S. economy that needs no vegetable oil , no ember , no atomic energy , one - third less natural gas , and no novel conception . This transition would be $ 5 trillion less than concern - as - usual — without count fossil fuels ’ huge hidden costs . It require no new Union taxes , subsidies , mandates , or laws . The policy innovations needed to unlock and swiftness it need no Act of Congress .
Whether you care most about profits and jobs , internal security , health , or environmental stewardship , Reinventing Firecharts a pragmatic course that makes sense and makes money . With clarity and command , Lovins and RMI designate out the astounding chance for enterprise to create the raw Department of Energy era .
draw congratulations from President Bill Clinton , former National Security Advisor Robert McFarlane , and a host of others , Reinventing Firehas piqued the interest of human race leadership , business leaders , and political strategian .
The paperback has a new preface detail the answer from China and beyond .
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