Queen ® Genetics has been farm over the last years , not only in assortment but also in size of it . Most recently , they expand their business organization and established their own presence in North America . On top of that , they are moving to a more digitalized way of product and customer treatment and retain to coiffure fresh quality standards . They have become more than a regular provider of cutting . In this clause , Christian Nissen , the chief operating officer of the newly established Queen Genetics Canada Inc. and Queen Genetics USA Inc. , tell us more about it .
Christian Nissen
Customized delivery options in North AmericaFrom the government agency and constitution in Ontario , North American customers are offer effective and customized resolution within the Queen Genetics assortments of Kalanchoe , succulent , and Euphorbias . “ With this new enlargement , Queen Genetics can offer an nimble , flexible , and customer - oriented service that unfold through legion entry port in USA and Canada . Multiple note value - tot up activity are handled within the corporation and ranges all the way from the product of cutting off in Türkiye and Vietnam to R&D and crop experts in Denmark through to compliant local implication and effective distribution and client religious service in USA and Canada . ”
“ By expatiate into North America , we have ensured that all value - sum up activities are being grapple with a Queen professional involve at every leg of the supply chain . This we have done , endeavour to sum up the most value to our North American customers by offering a incessantly optimise classification along with the New R&D and product - specific technical support to all Queen Genetics customers . With our North American venture , we have invested and built on our capabilities , and we think that our customer - orientate and focused strategy will continue to grant us a robust and significant position in the market . ”
Digital platform gives raiser unlimited and customized accessQueen Genetics is also strike towards a more digitalized agency of production and customer manipulation . Digitalization has always bring an crucial theatrical role in optimize Queen Genetics ’ own yield facilities and ways of working , and their development team is always paying aid to newfangled initiative and improvements . “ Right now , our on-line portal , SmartGrower , has proven to sum cracking value to our client worldwide . The SmartGrower portal site has recently been launched on a full scale in North America , and this is something we are very cutting on presenting to our customers . We trust that a digital portal that captures the demand of professional growers will be of high value to us and to our client go forward . ”
SmartGrower allows customers to download and have outright access to proprietary growing information , product - tie in info , images , and an intuitive ordination organization . “ The political platform produce it potential to find all information and material in one space using a customized login . The integrated ordering system provides access to real - sentence information , short - term handiness , and already - placed rules of order for a swift and reliable overview of all active orders . Customers can review , modify , and place raw Holy Order 24/7 without any assistance . The objective of offering SmartGrower is to contribute to greater economic value , well-heeled technical knowledge - sharing , and safe musical accompaniment . ”
Constantly setting novel quality standardsQueen Genetics has more than 50 age of experience within the industry . The R&D section constantly set new marketplace measure for innovative varieties , craw quality , and growing weather . They are responsible for for raw materials , caliber ascendancy , examination , and implementing fresh plant technology . For almost 20 year , the team has been breeding for ethene ohmic resistance , resulting in faster sale and less waste . Retailers , wholesalers , and garden centre of attention in Europe sell Queen products have experienced increased sales in stores by 25 % and foreshorten waste by 50 % .
“ During transport and also when put next to the fruit and vegetable at the retailer , ethene - sensitive flowers start to shut and even wilt . Queen Genetics varieties do not . The flowers stay beautiful , open , and fresh for longer , defecate the consumers more likely to buy them . It reduce waste and clear it a more sustainable bloom selection . ”
More than just a regular supplier of cuttingsQueen Genetics is gallant of ply salubrious cuttings , true grow instruction , and professional support in all center areas to growers from more than 75 country worldwide . “ We are not only a reliable provider of Kalanchoe , Succulent , and Tiara Euphorbia cuttings . We offer weekly custom-make logistics solutions , as well as technical knowledge communion and sales support tailored to the needs and requirement of our customer ’ facilities . We employ highly skilled staff in all substance expanse , such as plant generation , finish , merchandising , and selling . Therefore , all our genetics have been thoroughly tested in our own product surroundings and in a commercial context of use , enabling us to guarantee for our quality . ” Queen Genetics wants to better the value of every individual product by adding note value throughout their total supplying chain . “ We will always seek to guarantee that growers , retailers , and consumer have a fantastic experience working with Queen Genetics . ”
For more information : Queen GeneticsA / S Knud JepsenSkanderborgvej 193DK-8382 HinnerupEmail:[email protected]www.queengenetics.dk
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