transparentness , digitalisation , and the crushed prices . It ’s a combination everyone in the floriculture trade is calculate for , but there ’s no medium offering it . At least , till last yr , explains Marcel van der Hoeven , who set up trading chopine 247flowers.online together with Leanne Poot and Ed de Groot . The platform not only enables emptor to purchase all kinds of flowers and plants directly from growers all over the world , but they also collect and prepare the orders for pick - up . “ And this all against the lowest handling costs in the market place ” , they posit . Is n’t that too good to be rightful ? In this article , they explain how they came up with the melodic theme , how they ferment , and how they have become one of the largest independent source platform over the preceding year .
How it startedDutchies Marcel , Leanne , and Ed , together , have decades of experience in trading flowers and plants as well as in digitization and innovation - Leanne and Marcel already set up a trading chopine in 2017 which eventually has been acquire . In 2020 , they decided to make a new main program from growers directly to client . " From experience , we know that the chemical chain can be short and more effective , and digitalization enable us to do it and against the dispirited costs . " Also , with this new political program , they want to look beyond the Dutch purchaser . " We mainly focalize on middleman , garden center- and florist chains outside of the Netherlands . "
How does it work?It ’s really quite childlike , explains Marcel . " At our platform , a buyer can choose from over 30.000 products , from 2.000 growers from 35 countries . There are no assortment restrictions and the factual agriculturist price are show , so it ’s amply transparent . After ordering the products , they are delivered at our logistics hub where we work up up the trolleys , do the paperwork , and gear up for rapture . "
Advantages for buyerWhat are the advantages for the buyers when using this platform ? Marcel explain : " Firstly , the emptor amaze fresh flowers directly from the growers . And the Leontyne Price on the weapons platform are the actual grower price . second , with the political program , language is n’t a roadblock anymore and the buyer can dictate via our own train webshop , via VMP or via our API . Besides enable purchasing directly from raiser , 247flowers.online facilitates KOA for the best Mary Leontyne Price in the market . We make the complete chain transparent . Looking at other sectors outside the floriculture market place , we digitized the whole business process and operate at the humiliated treatment price as we have virtually no overhead costs . little is the unexampled braggart ! ”
In short , with this platform , one can outsource their buying and logistics section completely . 247flowers.online can even be used by autonomous salespeople to start their own byplay .
Advantages for the growerAlso for the agriculturalist , transparency is an advantage . " New products are directly publish to our customer without the interference of a traditional purchaser make growers to see where the product are going . On top of that , a cultivator can position its trade name , create brand cognizance . Also here , the agriculturalist does not have to concern about payments . It is an redundant sales channel for the grower . "
Rapid growthThe platform went live in March 2021 and they quickly received positively charged reactions , result in a rapid step-up in the number of provider and buyers . Despite there being no exhibitions to attend to encourage our platform , they are very pleased with the maturation of the platform so far . " We commence with presenting the program to our mesh and we had to rely on password of back talk to grow and we did . " And they are still growing , sound out Marcel . " Every day , we see more buyers ordering and more growers offering their products via our program . recently , we are also encounter an increase in pursuit from the Dutch emptor , a mathematical group we initially were not focussing on . "
For more information247flowerswww.247flowers.online/
© FloralDaily.com/Elita Vellekoop
