2019 is a memorable year for Gallic breeding caller Morel , as they celebrate not only the 30th anniversary of their F1 hybrid , they also celebrate 100 years of Cyclamen purpurascens breeding .
Pierre Morel and Charles Morel
In 1919 , Pierre Morel began growing Cyclamen purpurascens . He passed on his passion to his Logos Charles Morel , who passed it to his Logos . In 1970 , one of them , Guy Morel , introduce innovative facts of life method , in picky F1 hybridization . Five years later , Charles Morel decided to leave his nursery to the 4 of them , and in 1989 , the first cyclamen " Ch . Morel F1 hybrids " were put in the market .
spread new greenhousesThe centenary will be lionise in November ( From Nov. 14 - 22 ) , when they will open up new greenhouses . “ They are intended to increase production region for observational inquiry line and to host visitors during commercial trials ” , says Isabelle Andre , Marketing and Development Manager . “ For the very first clock time , the visitor for the ' Creations and fosterage ' trials will be welcome in this raw place , 500 meters aside from the current nursery placement . ”
Rooted in the familyIn 1919 , Pierre Morel possess a greenhouse in Châtillon - Tyre - Chalaronne where he grow cyclamen , primroses and vegetable seedlings . At the sentence , cyclamen needed 18 months to grow from a cum to a florescence plant . Today , thanks to improved multifariousness and develop technique , this period has been reduced to 6 - 8 months . In the thirties , Pierre Morel ’s glasshouse won prize at bloom appearance in Lyon , and his son Charles became mesmerised with improving colors . This attention to detail , and the grandness and intensity level of colour , is still a typical trait of the Morel breeding today .
Jean - Charles , Guy , Paul - Henri , Olivier Morel
When he jell up his own party in Golfe - Juan , Charles Morel was already an internationally - discern plant breeder in the 1960s . He sold the diploid type “ with enceinte flowers ” , the tetraploid type “ with giant flowers ” and the type with “ colossal flowers ” , whose bolshy became the most democratic color in the collection . This selection , created in the south of France , was unique for its resistance to heat , one of the characteristic particular tothe Morel kind that can still be recover today .
In 1975 , Charles Morel handed the company and all its genetic potential over to his sons . Six , then four of them – Jean - Charles , Guy , Paul - Henri and Olivier – continued the adventure , each one drawing on their various talents : finance , breeding , production and merchandising . Thanks to their shared ambition and the tough body of work of their teams , the society has grown substantially and love outside fame .
credential in 2019Besides their centesimal day of remembrance , 2019 strike off more milestone for Morel Diffusion . Earlier this year , they receive the MPS certification A+ - the international recording label for ecologically - responsible companies - for their F1 hybrid seeded player production and by and by were demonstrate " Fleurs de France ” label , which certify the French origin of the works cloth produced and sell . To have complete ascendency over quality , Morel has chosen to be extremely selective with “ 100 % Made in France ” and “ 100 % Fréjus - ground ” research for novel varieties , yield and seeds harvesting .
The Morel team
For more informationS.A.S. MOREL Diffusion2565 , Rue de Montourey83600 FréjusFranceEmail:[email protected]T : +33 ( 0)4 94 19 73 04F : +33 ( 0)4 94 19 73 19www.cyclamen.comFacebook : Cyclamen Morel
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