‘ Regional ’ and ‘ organic fertilizer ’ were the keywords that continue coming back in almost every part of the programme during the 10th Home Garden Conference that study piazza on 4 - fifth September in Switzerland . Approx . 85 professionals in the rest home garden manufacture from The Netherlands , Germany , U.K. , France , Sweden , Denmark , Austria , Switzerland and Belgium gathered to get acquainted with the Swiss dark-green securities industry , be inspire by best praxis and exchange market knowledge .
The conference was jointly hosted by Fleuroselect appendage Wyss Samen und Pflanzen , a unequalled folk - owned company in its fifth propagation and key player in the Swiss horticultural market and Fleuroselect associate degree fellow member Media Concept , a Swiss green marketing agency .
Wyss caters for the entire Swiss marketHans Walter Müller , Board member , launch the conference with an overview of Wyss ’ plentiful history , the current objectives and his prospect towards the future . This was complement by a half - Clarence Day visit to the company ’s headquarters in Zuchwil . Wyss offers vegetable and heyday seed / young plant to agriculturist nationally . Under the label ‘ Select ’ , a full range of seeds and bulb for the hobby gardener is for sale at retailers across the area . The all-encompassing gardens in Zuchwill serve as a visitation locating for unexampled miscellany and are a living catalogue for professional and secret client .
In addition to their headquarters and garden centre in Zuchwil , the company has four further garden pith and one city shop class . More than 90 % of the plant sold are grown in Switzerland and the garden centre dollar volume is generate by more than 50 % of living green . The Wyss Garden Academy aims at educating the consumer ; over 6000 customer participated in a class / workshop in 2019 .
Swiss retail itch breeders to go bioRobert Wacker Managing Director at Media Concept Schweiz provided the delegates with an extensive overview of the Swiss green market highlighting that the Swiss consumption of BIO product per capita is very high liken to other European countries . In add-on , he present some successful green concepts such as Mission B , a national medium safari aiming at increasing biodiversity at consumer stage . Elaborating on this theme , Paolo Balzarini , category field manager industrial plant at MIGROS , a Swiss radical of regional retail cooperatives , explicate to what extent BIO has become the unexampled banner in their garden marrow . All plants sell are regionally and organically turn . He urged breeders to develop gadfly - resistant genetics that can live up to these raw production standards . Moreover , plants should be more drought large-minded to enable product in a peat - spare environs .
Furthermore , the delegation was introduced to Pro Specie Rara , a Swiss opening move aiming at the saving of local plants and animals . By sowing , arise and selecting , numerous volunteers avail to maintain heirloom cosmetic , vegetable and fruit varieties . The programme included a visit to the gardens of the organisation ’s headquarters in Basel .
Finally , Pharmedic gave insights into the growing market of marijuana for medicinal employment specifically in the Swiss Market which differ in legislating from most of Europe . Wyss is a supplier of youthful plants to Pharmedic and one of the current challenges this industry face is the maintenance of static and uniform plants .
For more informationFleuroselect[email protected]www.fleuroselect.com
