Bangor Floral in Bangor , Maine , distributed century of bouquets last class during the Petal It Forward flower giveaway . It was a resounding success , not only draw crowds of well-chosen recipient role but also the attention of four local television stations , aver owner Joseph Langlois .
“ It was our first year , and we know nothing about how to do it , ” Langlois recalls . “ I just follow guidance . ”
Those directions , offer by the Society of American Florists for its annual Petal It Forward flower giveaway , include easy - to - follow tips for attract media attention and other resources , such as templates for a press release and media advisory .
Other florists who have grabbed the attention of local media outlets during their Petal It Forward event recall Langlois ’ advice to adhere to the steer — all while letting their brand shine under the limelight .
Think VisuallyThe medium likes safe visuals . While happy reactions and beautiful flowers are a staple of Petal It Forward , SAF commend have signage and other visual element for the game show . Many florist have match metric ton - shirts or aprons for those handing out fragrancy to wear .
Langlois followed that advice and focused on styling the game show .
“ We wanted to set the scene , ” he order . “ We had crates that offered dimension and height , colorful sign of the zodiac , wore computer storage aprons to make it all visually appealing , more exciting and attractive . I wanted it to have an artisanal , hometown , personalized palpate . ”
Team UpEastern Floral , in Grand Rapids , Michigan , seeks to increase exposure for its Petal It Forward travail by forming community partnerships , says Megen Kassuba , operations manager . Those partnerships are typically with a local nonprofit , but they have also successfully partnered with a television system station .
Last twelvemonth , Eastern Floral partner with the local Mental Health Foundation and will be doing it again this year . Cross - promotion help to produce more awareness and buzz in the community of interests top up to the day , Kassuba says .
They ’ve also work on with a local morning television show to have redolence distributed live on aura , showing the beauty of giving hoi polloi free flowers .
Be AvailableAs Colby Relles of Relles Florist in Sacramento , California , takes over leaders of the business from his father , he wants to replicate how his founding father run with the media for a formula for success .
“ He ’s always been available , so I ’m go to have to be available now , ” he tell .
That availability helped to work four dissimilar newsworthiness electric receptacle to the storage during last year ’s Petal It Forward . But it is n’t just about availability one solar day of the twelvemonth .
“ They commonly reach out on Mother ’s Day and Valentine ’s Day , but also for different thing like when gas prices go up , ” Relles says . “ It ’s always safe to get spare advertising , always good to get our name out there to hoi polloi . I cerebrate that is one thing that has made us last so long in the residential area , that our brand is out there . ”
For more info : SAFsafnow.org
