The GGN recording label is celebrate its 5th day of remembrance and yesterday ( April 27 ) during an online event , GlobalG.A.P. c / atomic number 8 FoodPlus GmbH launch their new GGN label which can now also be applied to yield and veg . " Unlike the old GGN labels , which were specific to aquaculture and floriculture mathematical product , the new GGN label is a cosmopolitan , grouchy - category recording label . " Over 300 international stakeholders from the husbandry and retail sphere attended the event .
The new GGN Label – “ All in One”GlobalG.A.P. is a head orbicular documentation curriculum whose mission is to bring farmers and retailers together to produce and market safe food , to protect scarce resources , and to build a sustainable future .
Since consumers have one shopping list and are looking for reproducible orientation across unlike ware categories , GlobalG.A.P. has decide to move from two scope - specific label to one uniform label for all categories .
The novel GGN recording label stands for evidence , responsible farming and transparency . usable for both jammed and sluttish fresh products , the unexampled recording label is available to producers , retailers , traders , packers and restaurant string start out April 2021 .
" transparence is the center of the GGN label . We help consumer to discover the root word of their products while help the businesses who practice and support responsible farming case this . Together we ’re have transparency to the next degree ” , says Kristian Moeller , Managing Director at GlobalG.A.P. c / oxygen FoodPlus .
Why is the GGN label relevant?Also at the on-line event , Federica Berardo , Director Marketing Operations GlobalG.A.P. , explain the grandness of transparence . " It is a key element for building up brand corporate trust . Research discover that 78 percent of the consumers trust see-through brands more1and that consumers pay particular attention to transparentness when it comes to the products they purchase2 "
The GGN Label seems to be an effective tool to build trust in own brands , she explains . " The transparence about and on the product creates retailer and producer brand trust which lead in purchase and repurchase .
The 5th day of remembrance of the GGN LabelGlobalG.A.P. introduced its consumer - facing initiative , the GGN recording label , five years ago . It was first launched in 2016 for aquaculture product , follow by floriculture products in 2017 . Now in 2021 , yield and vegetables are also include .
" All products with the GGN label come from a farm whose product appendage has been severally manifest according to external GlobalG.A.P. criterion or one of the standard that is recognize by GlobalG.A.P. as equivalent . These criterion are holistic in nature and get over food for thought safety gadget , sustainability , environmental protection , beast eudaemonia , workers ’ wellness and safe , and supply range of mountains foil . All these aspects of creditworthy land fall together under the GGN label , which provides transparence through unequalled 13 - figure recognition numbers that are linked to supply chain actors with GlobalG.A.P. certification . "
These GlobalG.A.P. numbers gibe with profile on the GGN label portal ( www.ggn.org ) , allow for consumers to find the root of their production . 576 farm profiles are already online . Click here to learn more about the GGN recording label
1Transparency Imperative , Food Marketing Institute & Label Insight2CGF / Futerra consumer inquiry , October 2018
For more information : GLOBALG.A.P.c / o FoodPLUS GmbHLeonie FischerEmail:[email protected]www.globalgap.org
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