Starting from the end of May , consumer in Germany , France , and the United Kingdom will be informed about the effects of blossom . The Flower Effect campaign will be carried out differently in each of these countries . The offset read position in the Netherlands , during the Libelle and Margriet Summer Week .
All four rural area have the same aim : making consumer aware of the result that flowers have on their own well - being , both physically and mentally . Scientific research indicates that efflorescence can stir feelings of delight , mania , and tranquility .
coaction with Dutch magazines Libelle and MargrietThousands of consumers – mainly women – attended the Libelle and Margriet Summer Week in Vijfhuizen ( the Netherlands ) , where 70,000 visitors were expect . Flower Council Holland , in collaboration with florist Florian Seyd of The Wunderkammer , direct multiple peak shop . At the oddment of the Summer Week ’s initiative weekend , Flower Council Holland concluded that the workshop were successful as they were constantly ' sold out ' .
Self - care and societal mediaIn Germany , the campaign focalize on ' self - concern ' . ' Gönn dir blumen ' is the message that ’s spread through YouTube , Facebook , Instagram , and Pinterest , aiming to hit Millennials and Gen - Z in particular . These genesis devote a lot of aid to ' self - guardianship ' . The consumer platform Tollwasblumenmachen.de also offers extensive information about the effects of flowers .
Consumer researchIn France , under the name of ' Flora Feel ' , scientist cooperate to investigate the effect that flowers have on personal well - being . For this intent , all participant , include a grouping of influencers , receive fresh blossom . Over the course of instruction of a workweek , they regularly describe on their genial and forcible condition . The results of this study will be shared with various medium to gain medium attention for the Flower Effect . The participating influencers will also make content and stake it on their social media duct .
National Florist DayIn the United Kingdom , June 8th is National Florist Day . The day is seized by the Flower Council to create awareness of the Flower Effect . A variety of online and offline publications will hash out the family relationship between flowers and look at care of one ’s own well - being , each from a different perspective . Florists and influencers will talk , and a psychologist will be interviewed about self - care and the function flower can add to it .
informant : Flower Council Holland
